With over 4 million global downloads, Portable North Pole (PNP) is a mobile application, available on both iOS and Android platforms, that allows you to create personalized videos of Santa Claus for children. It is also possible to capture the child’s reactions when they see the video for the first time. On top of these functionalities, this app allows you to create personalized phone calls as well as includes some games. Every year, PNP has over 125 million video downloads!
In just a few months a team from Samsao, in collaboration with the PNP team, completely revamped the application. There was no room for error because of the small window we were given; during the holiday season, most downloads and purchases happen within a few days. It was therefore imperative that the app was on the market on time and functioned seamlessly to offers its millions of users the best experience possible.
The stakes were high but Samsao reached the goal 2 years in a row. By revisiting certain aspects of the user experience and delivering a robust product, we were able to improve the conversion rate and increase these applications review average to more than 4 stars out of 5!
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